As we become increasingly inundated with information about AI across all channels (remember the same buzz around Blockchain and NFTs?), we must also consider the growing presence of AI-generated content everywhere. I strongly believe in the authenticity of reading and engaging with content created by real people, and I am determined to only consume content produced by humans. On the other hand, I’m all for AI’s role in developing preventative or predictive therapies and solving many other our daily and major problems, for example. With these considerations in mind, should we label AI-generated content to ensure transparency and maintain authenticity in communications? How? Something like building “USB standard for content sharing” or like Food labeling?